Beatles New Oxford Street 4 Johanna PAytonI’ve contributed editorial fashion, travel and lifestyle features to national publications and websites including the Guardian, the Telegraph, the Independent, Sunday Times Style, LOOK, Grazia, Stylist, EasyLiving, Prima, Best, Yahoo! Style it Light, Interval World, Huffington Post and iFashion Magazine.

I’ve also written first person, health, real life and parenting features for clients including Practical Parenting, Love It!, Daily Express, Red, Essentials, AOL parentdish, Guardian Weekend, the Observer, Daily Mail, Celebs on Sunday, Take a  Break, Real People, The Independent, Woman and Woman’s Own.

Alongside my ad-hoc editorial work, I also worked for five years as the contributing freelance features editor at

My broadcast journalism experience stretches back to 2010 when I became a regular guest contributor on BBC Radio London’s Late Show, working with JoAnne Good and Simon Lederman until 2014. I have also appeared as Gemma Cairney’s fashion expert on BBC Radio1 and 1Xtra, and as a guest on Aled’s Radio 1 Sunday Surgery. In 2015, I appeared as a fashion expert on Soho radio with Bibi Lynch.

I’ve interviewed and commissioned a diverse and – frankly – amazing bunch of people during my freelance career. As well as working with inspirational real life subjects on a weekly basis, I’ve also interviewed well-known figures from the worlds of music, food, fashion, sport, business, film and television including Anna dello Russo, Andrea McLean, Cerys Mathews, Cynthia Lennon, James Durrant, Lucy Alexander, Heidi Range, Julia Bradbury, Maarten van der Horst, Susanna Lau, Phil Howard, Dee Caffari, Bryn Williams, Ching He-Huang, Greg Whyte, Lucy Porter, Thomasina Miers, Dame Ellen McArthur, Kwes, Hollie Avil, Peter Haigh and David Grant.

Clarks Griffin Monty shoes - black patent - fashion shoot

“Quick witted, with a unique sense of humour, Johanna’s perceptive writing style always delivers. She’s got  an uncanny knack for spotting a trend (both on and off the catwalk) and a way of turning it into a must-read  for ‘ordinary’ girls every time. Plus she’s got her own enviable sense of style – actually, I don’t really know  why I like her so much! She’s one of a kind.” Jo Adnitt, former commissioning editor, LOOK magazine