Copywriting

DeLonghi 1I specialise in copywriting for high profile clients in the fashion, travel, food and lifestyle sectors and have 20-years experience as a professional copywriter.

I started copywriting in 1995, when I moved to London from Yorkshire and worked my first job as a junior copywriter and ad sales executive in a scientific publishing house.

I moved into the music industry in 1996, working as a production manager and writing sleeve notes and occasional press releases for compilation albums including the Now That’s What I Call Music series.

I continued to copywrite during my first freelance role at 20six.co.uk and worked agency shifts as a copywriter for Iris Nation. I also accepted corporate commissions working on copy for websites, brochures and direct advertising copy.

In 2005, one of my editors at the Guardian recommended me to the newspaper’s commercial department and I began writing advertorials, initially for Guardian Creative, then Seven Squared and now for the Guardian Labs, where I also worked in-house as a content manager, editing copy and commissioning other writers.

Other advertorial commissions I have accepted for national publications include Practical Parenting, Red, Elle, Psychologies,ย Woman, Chat and Pick Me Up.

I have worked with many charities during my career and in January 2016 I was commissioned by the NSPCC to consult, copywrite, interview for and edit 40 articles to appear on the Insights section of the Impact and Evidence hub.

Grundig 1

Find out more about my fashion and beauty briefs/clients here

Find out more about my travel & tourism briefs/clients here

Find out more about my food and drink briefs/clients here

Vaillant 1

Consumer briefs/clients:

Acuvue, AMEX, Andrex, ALCS, Aquafresh, Barnardo’s, Beko, BlackBerry, Bubele, British Gas, BT, Care International, Colgate, CRUK, Crisis, De Montfort University (fashion department), Department for Education, Dulux, Duracell, E.ON, Fairy, Finish, Fisher Price, Ford, Geberit, Grundig, Kodak, Hive, HP Sprout, Husqvarna, Investec, iStock, Lexus, Lloyds TSB, London 2012, Maersk, Marie Curie, mastered.com, Mazda, Mercedes, Microsoft, mumdrum.com, NHS, Nintendo EA, Nintendo Wii, Nokia, O2: Priority Moments, Oral B, Panasonic, Pampers, RAC, Roary the Racing Car, RNIB, Samsung, Sensodyne, Seven Seas, Sky, Sony Ericsson, Sony Playstation, Sony VAIO, Sony Xperia, Tagadas.com, Talk to Frank, Tata, Think! Don’t Drink & Drive, Thomas Sanderson, Training and Development Agency for Schools, Vestas Wind Systems, Vaillant, Valspar, Vaseline, Virgin Active, Volvo, Worcester Bosch, Zurich